The terms
Answer engine
An AI tool that answers questions directly, such as ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot.
Citation
When an answer names your brand or links to your page as a source.
Share of answer
How much of an answer, across many questions, goes to you rather than to competitors.
Citation rate
The share of buyer questions where an engine cites you.
Corroboration
Independent sources agreeing about you. Engines trust claims that several sources repeat.
Schema markup
Labels in a page's code that tell machines what the page is about: who you are, what you sell, what it costs.
AI crawler
A bot that reads the web for an AI system, such as GPTBot, PerplexityBot, ClaudeBot or Google-Extended.
Entity
A thing engines recognise as distinct, like your company. A clear entity has one name and consistent facts everywhere.
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