AEO for law firms that gets you named.
People ask AI which lawyer to trust for their situation. Engines favour firms with clear expertise, named attorneys and consistent profiles. We make your law firm clear, consistent and easy for ChatGPT, Gemini, Perplexity, Claude and Copilot to quote.
Illustrative imageWho we help
The practice areas we help.
Whatever you offer, we know how prospective clients search for that help and how to guide them to your law firm.
Injury and disputes
- Personal injury
- Medical negligence
- Civil litigation
- Workers' compensation
Family and estate
- Divorce
- Child custody
- Wills and probate
- Estate planning
Criminal defence
- Driving offences
- Drug offences
- White-collar defence
Business and employment
- Business formation
- Contracts
- Employment law
Immigration and property
- Immigration
- Real estate law
- Landlord and tenant
What it is
What is AEO for law firms?
Answer engine optimization (AEO) for law firms means describing your law firm the way ChatGPT, Gemini, Perplexity, Claude and Copilot need to read it: clear, consistent and verifiable.
It is not a trick or a guaranteed ranking. It is the accurate, orderly record of your business that engines read before they answer, backed by the same facts everywhere they look. We do not write legal advice. We make your firm's own approved information clear, consistent and easy to quote.
The customer journey
From need to first consultation
People rarely shop for a law firm at leisure. Here is the route a typical prospective client travels, and where visibility decides whether they reach you.
- 1
THE TRIGGER
A legal need surfaces
A divorce, an injury, a charge or a business dispute.
- 2
THE SHORTLIST
They ask AI
They ask which lawyer to trust and what the process involves.
- 3
THE VETTING
AI weighs the firms
The assistant favours firms with clear expertise and consistent profiles.
- 4
THE CONSULTATION
They request a consultation
They contact the firm that looks credible and explains clearly.
What answer engines read
What helps AI understand you.
Engines reward what they can parse cleanly. These are the facts we keep clear and consistent across your profile, site and listings.
Practice areas
Each area of law spelled out the way a worried client would phrase it.
Jurisdictions
The courts and regions your attorneys are licensed to appear in.
Bar admissions
Where each attorney is admitted, so people can verify.
Attorney profiles
Education, credentials and experience, in plain language.
Office locations
Each office, address and hours, including after-hours intake.
Consultations
How a prospect books, and whether the first meeting is free.
Sources: public documentation from the search and AI platforms on structured data and local business information.
AI search
Answers an assistant can understand.
When a prospective client asks ChatGPT, Gemini, Perplexity or Copilot for a lawyer who handles their situation, the assistant replies with a shortlist. We hand it the plain, well-labelled details of your law firm so you are easy to understand and weigh.
- Your services described in the words prospective clients use, not internal jargon
- Locations, hours and contact details kept identical everywhere engines read them
- Content shaped so an assistant can quote you rather than infer it
YOU
Who is a good law firm near me?
ASSISTANT
A solid local option is your law firm, with clear services, consistent details and reviews an assistant can trust.
Sources: your website · a directory listing · a review site
Local search
Show up in the map pack.
Most local searches still begin on a map, and the map pack shows only a few businesses per query. We maintain the profile, listings and local pages that earn a place in it.
- A complete, verified profile with the right categories
- Listings that agree with each other and with your website
- Service and area pages for every place you work
Reviews and reputation
Reviews that earn trust.
A prospective client reads your reviews as a signal of whether to trust you, and engines read them too. We help you ask for genuine reviews, reply well and keep them visible.
- Review requests that follow each platform's rules
- Replies that show how you work
- Reviews on the sites engines cite
Your website
Pages that earn the consultation.
A prospective client on a phone will not read a brochure. Your website has one job: make the next step obvious and the facts easy to find. We improve the pages you already have so every service and area is clear, quotable and easy to act on.
- A clear next step on every page
- A page for each service and area you cover
- Clean structure and structured data engines can read
Book your consultation
Clear next step for every prospective client.
What we measure
How we prove the work.
We would rather show you exactly what we measure than dress up a testimonial. These are the numbers we audit and report to a law firm each month.
- AI answer presenceHow often ChatGPT, Gemini, Perplexity, Claude and Copilot name your law firm for the questions you want to win.
- Share of answerYour share of each answer against competitors in your market.
- Review flowHow many eligible customers are asked and responding, with replies kept polite and policy-compliant.
- AccuracyWhether what engines say about you is true: services, prices, locations and hours.
- SentimentHow engines describe you, and whether they recommend you.
- Profile and page healthWhether your profile, listings and key pages stay accurate and readable by machines.
How it works
How we work together
Audit and map
We review your standing across Google, the map pack and the AI assistants, then line it up against the questions and areas where you want more business.
Structure and fix
We rebuild your profile, sharpen your website and key pages, and encode each fact so engines can represent your law firm accurately.
Measure and refine
Every month we report where you are surfacing across AI answers and the map pack, then steer the work toward what is bringing prospective clients in.
Get in touch
Book a call about your business.
Spend twenty minutes with us. We will walk through how your law firm currently shows up in AI answers and on the map, which rivals are being named instead, and the plan we would use to close the gap.
Questions
Things people actually ask.
Do you work with my kind of law firm?
Very likely. Whatever you offer, the work is the same: describe it plainly, keep the facts consistent and make it easy for engines to quote.
Do you write professional claims for me?
We do not write legal advice. We make your firm's own approved information clear, consistent and easy to quote.
What is AEO for a law firm?
It is making your law firm easy for answer engines to understand, verify and recommend.
How long until we see results?
Engines with live search often move within weeks. Others take longer. We report progress every month from week one.
Can you guarantee my law firm will be named?
No one can guarantee placement in an AI answer. We guarantee transparent measurement and tie every piece of work to a change.
Do I need to change my website?
Usually some changes: clearer pages, structured data and consistent facts. We work with your developers or your CMS.
How much does it cost?
The audit is free. The monthly program is $1,500 and enterprise is $3,000 a month.
AEO by industry
Find your industry.
Find out what AI says about you.
Tell us about your brand and we will scope your audit. We reply within one business day.